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Technical Center Development
Assessment, diagnosis, layout, equipment strategy, processes and implementation roadmaps for high-performance bicycle service centers.
Bicycle Technology & Business Consultant
Technical excellence.
Built for bicycles.
Consulting, technical development and professional training for the bicycle industry.
I help bicycle companies, retailers, workshops and industry organizations develop stronger technical capabilities, advanced service operations and professional standards.
Architect & Industrial Designer with specialized training in Sports Business and Marketing, combining design, product development, technical education and business strategy within the bicycle industry.
Professional Profile
Where technical knowledge meets industry development.
My work brings together bicycle mechanics, technical education, product development, workshop operations, business strategy and international industry collaboration.
Over the years I have built and directed projects across several areas of the bicycle industry. Today, these experiences converge in a consulting practice focused on helping organizations improve their technical infrastructure, people, processes and customer experience.
PresidentAIMPB — Asociación Internacional de Mecánicos Profesionales de Bicicletas
Academic DirectorCIMA — Centro de Instrucción de Mecánica Avanzada de Bicicletas
FounderColombia en Bicicleta / Planeta en Bicicleta / Time-Tac
Product DeveloperCastle Bike Tools
Consulting Services
From workshop improvement to technical transformation.
Practical consulting designed around the real operational, technical and commercial challenges of the modern bicycle industry.
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Advanced Workshop Consulting
Development of advanced capabilities in suspension, hydraulic systems, eBikes, droppers and specialized service.
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Technical Training & Certification
Professional training programs for mechanics, technical teams, sales staff, service advisors and workshop managers.
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Bike Fitting Services
Planning and implementation of professional bike-fitting environments, equipment, methodology and service models.
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Technical Operations
Workshop processes, work orders, diagnostics, quality control, inventory, customer experience and service profitability.
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Product & Technical Innovation
Development of tools, service equipment and practical technical solutions for emerging needs in bicycle maintenance.
Why this approach
A multidisciplinary view of the bicycle industry.
The value is not only technical knowledge. It is the ability to connect technology, people, infrastructure, operations and business.
Technical
Advanced bicycle systems, workshop technology and service standards.
Educational
Professional training, competency development and certification.
Industrial Design
Product thinking, workspace design, tools and practical engineering.
Business
Service models, profitability, customer experience and positioning.
Selected Experience
Experience that becomes practical value.
A selection of areas where my technical, educational and entrepreneurial experience has been applied.
Professional Technical Education
Development and delivery of professional bicycle mechanics training programs, with emphasis on advanced systems and real-world workshop competence.
Technical Center Development
Planning, structuring and improvement of technical environments for professional bicycle service and training.
Product Development
Design and development of specialized tools and equipment responding to practical problems encountered in bicycle service.
International Industry Collaboration
Collaboration with professionals, organizations and industry partners to raise technical standards across different markets.
Track Record
Years of experience across the bicycle ecosystem.
2005Managed the importation and distribution of Batavus bicycles to retailers and distributors throughout Colombia.
2012Colombia en Bicicleta / Planeta en Bicicleta founded
2016CIMA founded
2020Castle Bike Tools founded
2025Developed and established the Professional Bicycle Standards for AIMPB
2,000+Mechanics trained through CIMA
6Industry platforms connecting consulting, education, tourism and product development
4Proprietary products developed for cyclists and professional bicycle workshops, with one currently undergoing patent protection.
Insights
Thinking about the future of bicycle service.
Selected perspectives on workshop profitability, technical standards, professionalization and emerging bicycle technologies.
How profitable can a bicycle workshop be?
Understanding capacity, average ticket, labor cost and operational structure in the Latin American market.
The rise of specialized bicycle service
Why suspension, eBike, hydraulic and advanced diagnostic services are changing the economics of professional workshops.
From bicycle workshop to technical center
The operational, educational and customer-experience shift required to build a modern technical service business.
Let's talk
Building a stronger bicycle industry starts with the right conversation.
If you are developing a bicycle service center, technical team, training program or new technical capability, I would be glad to discuss your objectives and explore how I can help.
Start a conversation